It was the advertising slogan for the Volkswagon Beetle developed by the Doyle Dane Bernbach agency in 1959. Since then, it has been called the single best advertising campaign of the 20th Century. We think it fits us perfectly.
We think small as in Small Literature – small but powerful.
Get rid of any fluff. Distill it down to its essence and then distill it again.
Get to the point. Get to the point, now.