It was the advertising slogan for the Volkswagon Beetle developed by the Doyle Dane Bernbach agency in 1959. Since then, it has been called the single best advertising campaign of the 20th Century. We think it fits us perfectly.
We think small as in Small Literature – small but powerful.
Get rid of any fluff. Distill it down to its essence and then distill it again.
Get to the point. Get to the point, now.
To anyone paying attention, the world of publishing has radically changed in the last decade. To say that the market is crowded is an understatement. Social media allows anyone and everyone to present their lives as celebrity, to chatter in endless self promotion. Self publishing has lowered the bar for what creations enter the market. For many readers and authors, this has been a frustrating turn of events. Curating Alexandria exists, not to add to the noise, but to offer interested readers a well curated, well edited collection of emerging talent.
To help them continue to support new writing talent and to share the beauty of new works of art centered around or inspired by the most timeless of themes, you can purchase your own paperback copy of the anthology here.
This mad swirlin’ creative outlet is a place to showcase the many diverse artists in this big, blue, beat-utiful world of ours and to get this madness into as many heads as possible.
Mad Swirl is an on-line creative outlet featuring a constantly swirled and updated collection of art, poetry and prose from all parts of the globe, including Holograms are We; a new poem by J H Martin, which you can read here.